Privacy Policy
Last Updated: October 15, 2025
Table of Contents
1. Introduction
BaseCo, Inc. (“BaseCo,” “we,” “us,” or “our”) operates the website https://www.basemyhome.com (the “Site”) and related digital experiences, including our interactive home visualization platform (“Base”) and associated tools (collectively, the “Services”).
This Privacy Policy explains how we collect, use, share, and protect information when you interact with our Services. Our goal is to provide transparency and clarity, particularly as we operate in a pre-launch, demonstration phase.
By using our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Services.
2. Information We Collect
We collect only the information necessary to operate our website, improve our demo experience, and respond to inquiries.
Information You Provide to Us
- Contact Information: When you submit a form, request a demo, or contact us, we collect your name, company, email address, and any message or optional details you share.
- Uploaded Materials (Builders/Brokers): If you share digital assets (such as logos, floorplans, or home imagery) for demo purposes, we collect and store these files only for demonstration and communication.
Information Collected Automatically
- Analytics Data: We use analytics tools (e.g., Google Analytics or similar) to collect anonymized data about how visitors use our site—such as pages visited, time on page, and browser type.
- Cookies and Similar Technologies: Our website may use cookies to maintain session information or measure usage trends. You can disable cookies in your browser settings.
We do not intentionally collect sensitive personal information (e.g., Social Security numbers, financial details, or health data).
3. How We Use Information
We use collected information to:
- Respond to demo requests and inquiries;
- Improve and analyze usage of the BaseCo platform;
- Communicate updates and product information (if you opt in);
- Maintain security and prevent misuse;
- Comply with applicable legal obligations.
We do not sell or rent personal information to third parties.
5. Data Retention
We retain collected data only as long as necessary for the purposes described:
- Contact information: retained as long as the inquiry or demo relationship is active.
- Uploaded demo materials: deleted upon request or when no longer needed for demonstration.
- Analytics data: stored in aggregate, non-identifiable form.
6. Security
We use reasonable administrative, technical, and physical safeguards to protect information from unauthorized access, disclosure, or alteration. However, no system can guarantee absolute security, and you use our Services at your own risk.
7. Your Choices
You can:
- Request deletion or correction of your information by contacting support@basemyhome.com.
- Opt out of marketing or demo communications at any time by following unsubscribe links or emailing us directly.
- Disable cookies in your browser settings.
8. Links to Other Websites
Our website may link to builder, broker, or partner sites. We are not responsible for the privacy practices or content of those external websites.
9. Children's Privacy
Our Services are intended for business professionals (builders, brokers, and related organizations). We do not knowingly collect personal information from children under 18 years of age.
10. International Users
BaseCo operates in the United States. If you access our Services from outside the U.S., you consent to the transfer and processing of your data in the U.S., where data protection laws may differ from those of your jurisdiction.
11. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be reflected by a new “Last Updated” date. Material changes will be posted on our website.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact:
